Meet with the New eharmony Logo Design
History is just a funny thing. Seventeen years ago today we turned up to the internet dating party. So we had been one of the primary to demonstrate up (but we were fashionably very very early). That’s as soon as we first began making lifelong relationships happen. As well as the remainder had been history, reported by users. But let’s speak about that history because whom does not love a fantastic love tale?
Going back 17 years we’ve been invested in evolving our service—using new information and research to help keep our matching algorithms in the leading edge. Although we worked difficult to blaze a path within the internet dating globe, our logo design and brand name did actually often be playing catchup.
In 2000 we initially developed a logo—but that is lowercase had been the belated 90s therefore we remained finding out just exactly what e-mail intended so we had been a little awkward in chiseling away our artistic identification.
5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move for the time)
Then this year, we eliminated the line that separated the ‘e’ additionally the ‘H’. absolutely Nothing ended up being getting back in our method. Not really a line.
In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue that could make just about anybody yawn, however in a way that is good. It absolutely was pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.
It had been in 2016 once we come up with a super group of creatives to greatly help contemplate an even more way that is thoughtful provide ourselves into the globe. We started with brand characteristics. This is an activity, without a doubt, but worth it! This venn diagram is kind of like our foundation.
As shown within the diagram, we have been an ongoing company understood for the technology behind love, so when overlapped, we could produce connections.
We dug deeper into this, and discovered those two characteristics as traits that guide our overall tone and design.
Next, we started our research. Different style studies aided us set guidelines when making not just the logo design, however it aided determine our brand brand new brand name colors, fonts, and feel.
They do say history has a tendency to duplicate it self. Having said that, our brand name logo design and identity goes back once again to the basic principles.
And, after months and months of anxious expectation, we finally are exposing it into the globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday celebration? In either case, we’re excited!
*Side note, wef only I really could explain to you just how numerous logos we designed, then again you may judge us if you are extremely passionate, nerdy, enjoyable, and merely simple excited to redesign our logo design and provide it to your globe!
The thing I love many relating to this logo design is the fact that it is therefore versatile. So we really hope that this brand new colorful icon that is new of resonates with everyone else.
Lastly, that will help you comprehend the idea behind our design, listed here is our formal logo design intro:
Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. Just how we find love changed significantly within the beautiful russian brides last twenty years and also the new artistic identity reflects that evolution, being a forward-thinking, human-centered relationship business.
Remaining true to its core, the manufacturer is written in a font that is warm. a powerful heart shines above it, illustrating the insights, expertise, and experience we bring to making suitable relationships. Together, they combine to express the worthiness we help create—love and science operate better together.